UK Supreme Fitness

How we boosted sales and conversions with our mobile first design process


  • Information architecture
  • Visual Design
  • UI and UX Design
  • Web Development
  • Ecommerce


  • Fitness
  • Sports
  • Ecommerce


  • 2022

For athletes by athletes

Founded by ex-military personnel, UKSF specialise in supplying functional sporting equipment to a range of institutes, from CrossFit boxes and bootcamps to military establishments.

UKSF reached out to our team to help them maximise sales and create a intuitive experience that makes for effortless shopping.

We designed the UX to be quick, simple and intuitive shopping as over 60% of UKSF traffic is on a mobile. Customers can easily view all product images, select available product variants, and add items to their basket without leaving the product listing page. The product page designs are minimal and product focused, giving the customer an easy shopping experience while still giving the product enough room to breathe.

We continue to work with UKSF to coordinate additional site improvements, new pages, micro sites, social media assets, and additional creative support.