Full-service multivariate and A/B testing
Google Website Optimizer™
Using Google Website Optimizer to perform A/B testing on your website is a low cost and low risk way of finding out if changes to your design, code or information architecture can improve your customer uptake.
How Split A/B Testing works
Using Google Website Optimizer, we configure your site, so that 50% of all visitors see this new version of the page and 50% see the old. Then we can compare everything about the two pages - how many clicks were made, how long users spent on each page comparatively and so on.
If the new page makes a positive difference, your problem is solved!