Statistically, 8 out of 10 people will read this headline
Posted by Tim on the 18 August in Copy Writing |
Copy Writing
But only 2 out of 10 will read the rest. This is not uncommon - it can be pretty difficult to stir up interest among the masses when it comes to getting them to read what you have to write. You can be a brilliant copy writer but if you can't write a good headline, nobody will ever know. So we’ve put together some quick fire tips to improve the odds of your insightful commentary getting read...
Let’s drag the mobile web into the present!
Posted by Tim on the 23 July in Mobile |
Mobile
The latest research from the Nielsen Norman Group shows that the mobile user-experience is years behind today’s standards of usability and what people have come to expect online. The mobile web is neither “pleasant” nor easy to use. Research studies undertaken by the Nielsen Norman Group in both the US and the UK, showed that the average success rate of completing a task on the mobile web was...
Think Twitter is a load of Twaddle?
Posted by Tim on the 16 July in General |
General
Unless you’ve been living under a particularly large rock on the far side of the moon for the last six months, most of us have at least heard of Twitter by now, yet not everyone has created a Twitter account or fully embraced Twitter for business. If not, you could be missing a pretty important trick. For those that still aren’t too sure what Twitter is all about, Mashable.com have created a...
Spotify, audiobooks and the model of free
Posted by Tim on the 9 July in General |
General
If you haven’t heard of Spotify then you’re in for a treat. If you’re already a Spotify convert, you can skip to the next paragraph. Still here? Spotify is an application for Mac, Windows and Linux allowing you to listen to a huge library of music legally and freely. It’s an advertising funded system, but there are significantly fewer ads than you would expect to hear on the radio and with the...